Traditional hard copy media is in ICU and the prognosis does not look good. Yesterday’s launch of Winestyle at Warwick Wine Estate highlights a number of trends in media and the continuing greening of the wine industry.
Winestyle’s model is a combination of an interactive website and a 1/4ly hard copy version where so much was saved in the traditional production and circulation of hard copy magazines that web subscribers get the hardcopy edition delivered free of charge said Manta Media founder Murray Jackson.
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The magazine will not be on sale at traditional retail outlets and will only go out to subscribers. Jackson also says that the saving from going more virtual is also reflected in the advertising rates. The site will also have links to advertiser’s retail platforms.
They also operate virtually – no offices or full time staff, everything is outsourced and managed remotely via the web which also dramatically reduces overhead and environmental impact.
Although wineries can be a significant producer of CO2 including fermentation, vineyards also absorb CO2 which – philosophically at least - gives wineries the perfect start toward carbon neutrality which includes green power, recycling, lightweight bottles, environmentally aware practices, organic & biodynamic farming etc but that’s at least another blog to soon appear right here.
While wine-style is not yet live you can see;